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Holly McCord Duncan

What The Data Says About College Applications in 2020–21 — Smart College Admission

Rumors and conjecture about what would happen with application numbers have caused great worry for many. The data is rolling in and here…

3 min readJan 31, 2021

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What The Data Says About College Applications in 2020–21 — Smart College Admission

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Holly McCord Duncan

To Test or Not To Test? That Is the Question.

Sorry Shakespeare, but you didn’t apply to college during a pandemic and we have priorities!

4 min readMay 1, 2021

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Holly McCord Duncan

College Planning Tips for Quarantine — updated for 2021 — Smart College Admission

If you are a junior in high school right now and thinking about applying to college next year you may have a lot of questions and possibly…

5 min readApr 17, 2020

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College Planning Tips for Quarantine — updated for 2021 — Smart College Admission

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Holly McCord Duncan

The Cheapest College Might Leave You With Higher Debt. I’ll Prove it!

When I meet with families starting the college search process the cost of college is often a huge worry. I get it, 78% of Americans live…

3 min readAug 13, 2019

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Holly McCord Duncan

Stop Asking “How Much Does College Cost?” Ask This Instead.

When I was a college admission officer I gave more presentations than I can count. They were fairly predictable and at the end, someone…

3 min readMay 21, 2019

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Holly McCord Duncan

What You Probably Don’t Know About the SAT But Should

IT IS DIFFERENT THAN YOUR USUAL SCHOOL TEST

3 min readMay 20, 2019

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Holly McCord Duncan

What is an Optimal Child and What Are We Optimizing For?

I help kids and families apply to college (the legit way for the record.) I love introducing families to schools that weren’t on their…

5 min readMay 17, 2019

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Holly McCord Duncan

Holly McCord Duncan

Former college admission officer with 20+ years in higher ed helping families ask the RIGHT questions so students thrive, not just survive in college.

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