Rumors and conjecture about what would happen with application numbers have caused great worry for many. The data is rolling in and here is what we know so far.

University of California System

  • Applications are up, but by how much and residence status varies widely.
  • In-state applications increased by about 11.5%
  • Out-of-state domestic increased…

Sorry Shakespeare, but you didn’t apply to college during a pandemic and we have priorities!

A quick pre-pandemic recap of standardized tests

The SAT and ACT were designed to predict how a student would do in their first year of college. It was sold as a (profitable) way to “level…


If you are a junior in high school right now and thinking about applying to college next year you may have a lot of questions and possibly even some worries. Spring break college plans don’t look promising, maybe you didn’t get to take the SAT/ACT you anticipated, and your online…


When I meet with families starting the college search process the cost of college is often a huge worry. I get it, 78% of Americans live paycheck to paycheck according to 2017 research. Most Americans don’t have a few thousand dollars, let alone tens of thousands of dollars, sitting around…


When I was a college admission officer I gave more presentations than I can count. They were fairly predictable and at the end, someone always asked “How much does it cost?”, “What’s the average GPA?”, “What test scores do you need?” …


IT IS DIFFERENT THAN YOUR USUAL SCHOOL TEST

The SAT is not like a classroom test. You don’t get the test back nor do you know which questions you got right and wrong, or even what the correct answers were. There are also levels of question difficulty and they don’t…


I help kids and families apply to college (the legit way for the record.) I love introducing families to schools that weren’t on their radar, reducing the stress of the application process, and helping find a place they will thrive. What I don’t love is the crazy lengths families go…

Holly McCord Duncan

Former college admission officer with 20+ years in higher ed helping families ask the RIGHT questions so students thrive, not just survive in college.

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